Business and Technical Strategy

The most important aspect of any software development is to make sure that it solves the right problem.  If it doesn't then no-one will buy it or use it and the project will probably be a failure and consequently a waste of time, money and resources.  Therefore it is essential to determine what the market for the product is, what the potential return on investment is, and what technical platforms should be used.  

Example: Netmarkets Europe (NME) provide off-line conferences and brainstorming sessions for B2B netmarkets and their users.  We have worked with NME to determine the relevant mix of on-line and off-line marketing presence.